Packaging Ideas for bakery products
Packaging plays a significant role in bakery products in increasing shelf life , preventing mechanical
damage, marketing , nutrition value and displaying food safety related warning s.We would
concentrate on types of packaging used to attract consumers or through creative packaging to
enhances sales and product s uniqueness from competitors .
Flexible packaging ( laminates ,wrappers ) These are the most common method of packaging
material used to pack bakery products today . We can recollect that biscuits used to be packed in wax
papers.Mainly biscuits and sliced cakes . We can find zig zag fisssures at the end of the packs which
helps consumer to tear the pack .Earlier we use to get plain ends where we had to struggle to open
the pack . Few manufacturers are providing tear tape at the top of packing which opens like a thread
and helps consumer to open a pack to required packet length .Either we find slug packs or Family
packs . Good Day , Marie gold , Krack Jack, Parle G
Plain cardboard Boxes These are used by many manufactures to pack biscuit to differentiate it s
product from competitors . These normal paper boxes which are slightly thicker .
Display Boxes After primary packing done by flexible wrappers these packets are arranged in
display boxes manually and then these boxes are shrinked wrapped .Consumers can see the
products through these transparent films .
Vertical Pouches or Sachet These have also been experimented by many bakery manufacturers
mainly biscuits ,snacky biscuits . Britannia s Little Heart and now Frito Lays Aliva
Tins or Metallic Boxes These are still popular in masses as it was in earlier days . These can be
found for cookies packing which very soft to handle . Hence majority of cookies are packed in Tins .
Danish Cookies and Britannia s Pure Magic cookies Pvc Trays .Soft cookies or cakes are arranged in
these trays to prevent from any damage at with ease to handle and store .Britannia Good day choco
chips are packed in pvc trays
Poly bags Breads are packed in these types of poly bags which are tied through twist n tie bands or
stickers .Normal flow wrap packaging is done for Majority of white bread available in market .Breads
by Harvest Gold .
PVC Trays One of the popular format for cakes , biscuit and cookies . products are placed either
on the edge or in piles into tray with single pack or with multiple product pack , trays are packed in
flow wrap with laminates or wrapper . Even shrink packs can be done with bigger pvc tray .
Shrink Wrapped / Over wrapped boxes and trays Shrink wrapping is done on boxes to give a
attractive look to consumers with additional safety to the products . Display boxes can also be shrink
wrapped .
Tube Packaging are also used by bakery manufacturers for cookies and biscuits for their
premium products .
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