Why MNC s have failed in Indian bakery product market
Indian bakery today stands for Rs 6000 Crore Industry . Since opening of our markets for
Overseas companies Bakery Industry is the Industry which these Multinationals have not able
to crack where as in other industries they have remarkable presence like Pepsi , Coke ,
Unilever , Samsung , LG , Panasonic , Nike , Adidas , Citi , Hsbc , Procter and Gamble ,
Colgate List goes on ---- . Companies like Excelsia , Unilever , Kellogg's ,Kraft ,United Biscuits
,Ceylon Biscuits , Unibic are either launched / trying to launch their products/ or have very
negligible presence .
The reasons which can be attributed to failure of MNC in bakery Industries can be attributed
to .
- Jv These companies have tried to enter Indian market through partners .
- Indian Competition was stiff from very much entrenched players like Britannia and Parle
- Pricing done by these companies was on the on the premium side hence didn't get
mass market slice .
- Recipes which were not palatable to Indian tastes . Even Macdonalds and KFC have
got Indian variants.
HFW packaging machine
Palm oil
Pu conveyor vs Cotton
Wooden Pallets vs Plastic Pallets
Hybrid Oven
High Pressure burners
Why MNC s have failed in Indian Bakery Market
RF Dryers for more production
Packaging trends in bakery
Eggs standards
E number for food additives in bakery
Food grade lubricants application in bakery
Private labels challenging brands
Rancidity in fats and oils
Waste heat recovery from biscuit oven stacks
