Cost reduction strategies
sales and marketing
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Instead for huge billboards and television advertisement one could go for local advt in
newspapers, Hiring small media agency with creative campaigns.
Invite people to factory shop floor . Visitors like school childrens , college students , housewifes or resident
welfare groups .
Display activities for people to associates themselves
Do some social programms for local community. own a village or own a park .
Hire some outsourced people for marketing give them short training and put them on jobs
Larger product mix eats up own market share , hence reducing sku,s definetly helps on focusing and
creating brand value .
Distribution channels like area wholesaler and retailers are strategically located as to allow products to
reach them in shortest period .
sales and marketing cost