Cost reduction strategies                                     
      
sales and marketing



















Instead  for huge billboards  and television  advertisement  one could  go for local advt in
newspapers, Hiring small media  agency with creative campaigns.

Invite people to factory shop floor . Visitors like school childrens , college students , housewifes or resident
welfare groups .

Display  activities   for people to  associates themselves


Do some social programms for local community. own a village or own a park .



Hire some outsourced people for marketing give them short training and put them on jobs



Larger  product mix eats up own market share , hence reducing sku,s definetly helps on focusing and
creating brand value .


Distribution channels like area wholesaler  and  retailers are strategically located as to allow products to
reach them in shortest period .


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