How to start your own bakery
To start a bakery following factors have to be checked . The first and the foremost decision
one has to take is to
Franchise a known brand and process
Build a new bakery
Purchase old bakery and renovate
Start a small bakery from home .
Depending on the financial budget one has one has to take decision .Do take your accountant
views on this . All other legal and government related jobs has to be completed prior to
operations . Few actions like registration , taxes and water and electricity connections ,No
objection for authorities to start bakery in that particular area
The Four Most Important M s of any business which are applicable to bakery business are .
Man
Bakery requires skilled bakers either you hire bakers or learn bakery skills from good
professional bakery schools/institutes . Other s could be expert accountants/sales/procurement
people if you plan to run bakery on a bit larger scale .
Money
Finances has to be arranged as first step open an current account in nearby bank . Check
with the accountant on amount of money you would require for raw material , packaging
material , fuel
overheads . To avail finances you can source it from bank loans , personal savings , credit
card loans , business loans, partners money or going public . One important point to note here
is to that break even could be achieved through cost optimisation in all cost element s.
Machine
Machinery required for bakery production can be procured either new or second hand .For
new start ups I would recommend to buy second hand equipment and once sales increases
we can go for new and latest machinery . Few examples -oven , mixers , depositors ,slicers
and packing machines
Material
Raw material has to be procured at most competitive price to maintain the margins .
Basic ingredients for bakery are flour , fat , sugar , salts , butter , ammonium bicarbonate
,sodium bicarbonate , yeast etc . Where as packing material are flexible packaging material
like hdpe , ldpe , bopp , trays and carton boxes.
Once we have got new bakery at place and finances arranged we have to work on marketing
and popularising brand and increase sales . Following are most important 4P s of marketing
Place
You have to be very carefull while selecting the location of your bakery as earlier sales would
happen most of the time on the shelf .Later once it becomes popular consumers would ask for
home delivery .You must prefer busy markets , educational institutes , multiplexes or malls or
residential areas .Do a small surveys of your existing competitors in that area . Lesser the
competition better are the chances of your bakery being successfull.
Product
Conduct a survey on bakery product which are in demand or popular .Do it by your self or
take professional help in finding out the product . You can create a niche product are start
popularising it .
Pricing
Once you start manufacturing these products you have to price your produt such as it recovers
all cost with reosanable profit .Also check your competitors pricing . Prices shouldn't be very
high neither they should very low .
Promotion
Word to mouth is the best advertisement and is free .maintain good quality and service people
would start coming up to your shop . Throw a party among friends on inauguration ,distribute
pamphlets ,brochure and leaflets to nearby areas .Put aside some budget for ads on local
newspaper
Biscuits Cookies
Bread Cakes
Pastas Puffs
Rusks Pizzas
Wafers
Buns
Cream Rolls
Waffles
Donuts
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