Marketing Plan for your bakery business


















TIPS  - Marketing plan  for small bakery

Why need a Marketing Plan ?

Marketing plan would consider following  factors  such as distribution costs, production costs,
advertising expenses and any expense related to identifying and marketing the products to the
consumers in the targeted markets. Marketing involves identifying, anticipating and satisfying
customer needs. A marketing plan takes the stated aims and objectives and then puts in place a
series of marketing activities to ensure those objectives are achieved .Strategies as how these
plans  are going to be communicated or promoted to your end users .



Any business marketing plan require s to  be based on four pillars of marketing  generally known
as  four Ps


Product

Bakery product  manufactured to be  of the best quality  with local preference for sweet /whole
grain /white bread .Packaging  to be selected  for  consumer convenience  such as smaller pack s
Select the product as per the local taste . Different region s have different palate .


Place
Bakery product   to be launched in urban  areas in intial phase  and later to be promoted into  
rural  areas . To cover  major markets   and retailers . Local retailers  of  major  colonies . Dealer
can be depute to reach out the retailers .


Price
Bakery product   to  be priced  lower than or equal to market price with higher incentive to
retailers and agent .


Promotion

Bakery product  promotion has to be done mainly through  word to mouth  and to ensure  that its
available to  major hyper market and super markets .leaflets  to be distributed in major colonies

Advertise  into local dailies   then  with the increase demand go for  national dailies ,magazines
and other print media .Sponsorship of local events like mela ,fairs , sporting events or school
functions .


Tools


Word to mouth

Local media

Online presence

Banners/Billboards


























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